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WHO IS THIS FOR
You're past the scrappy stage.
Sales is still all on you.
This engagement is built for owners and leadership teams who have hit a ceiling — not because the market isn't there, but because the sales infrastructure isn't.
You close most of the deals yourself and can't figure out how to hand that off.
You've tried a sales trainer. The team was pumped for two weeks. Nothing stuck.
You have reps, but they're inconsistent and you don't have time to manage them properly.
A full-time VP of Sales is a $180K+ hire you're not ready to make yet.
Your pipeline is a gut feeling, not a system. Forecasting is a guess.
You need someone accountable for revenue — not a consultant who advises and disappears.
WHAT'S INCLUDED
I'm not here to train your team.
I'm here to lead it.
As your Fractional Sales Leader, I operate inside your business — in your meetings, managing your pipeline, coaching your reps, and owning the outcomes. Here's what that looks like in practice.
01
Sales Process Design
A documented, repeatable sales process built around how your buyers actually buy — from first contact to signed deal.
03
Coaching & Performance Management
Ongoing 1-on-1 coaching, deal reviews, and accountability structures that develop your team without pulling you in.
05
CRM Structure & Hygiene
A CRM setup your team will actually use — stages, fields, and reporting that reflect your real sales motion.
02
Pipeline & Forecast Cadence
Weekly pipeline reviews and a forecast your leadership team can actually trust. No more gut-check revenue calls.
04
Messaging & Playbooks
Outreach sequences, objection handling, and talk tracks that reflect how your best deals actually get won.
06
Leadership Team Integration
I sit in your leadership meetings, align sales to company goals, and give you a real view of what's happening in the pipeline.
HOW IT WORKS
Three phases. One continuous partnership.
Most engagements run 6–12 months. Here's how we move from diagnosis to a sales engine that runs without you.
Phase 1 — Weeks 1–4
Diagnose
We audit your current sales motion, pipeline, team, and messaging. You get a clear picture of where revenue is leaking and what to fix first.
Phase 2 — Months 2–4
Build
We design and implement your sales process, establish the pipeline cadence, install rep coaching rhythms, and build the playbooks your team needs to execute.
Phase 3 — Months 5–12
Lead & Scale
I operate as your sales leader — running reviews, developing the team, refining the process, and steadily reducing your personal involvement in closing deals.
WHY FRACTIONAL
This isn't consulting. It's leadership.
There's a big difference between someone who advises on your sales and someone who leads it. Here's how fractional sales leadership compares to the alternatives.
Sales Trainer / Consultant
Teaches and leaves
Generic frameworks
No accountability for results
One-time engagement
Team momentum fades in weeks
Fractional Sales Leader
Embedded in your business week over week
Built around your team, your buyers, your deals
Accountable to pipeline and revenue metrics
Ongoing partnership that compounds over time
Builds capability that stays when I leave